CUT IT OUT Releases New Poster for Salons
CUT IT OUT, a program of the Salons Against Domestic Abuse Fund, has released a new poster designed to encourage clients and colleagues to seek help if they need it. Each day, four women in the United States are murdered by an intimate male partner. Every 15 seconds, a woman is battered.
CUT IT OUT, a partnership of Clairol Professional, the National Cosmetology Association and Southern Living AT HOME, builds awareness through salons of domestic abuse and trains salon professionals to recognize warning signs and safely refer clients to local resources. Salons participate by displaying posters in private areas, such as restrooms and dressing rooms, and by making safety cards available to those who need them.
“Domestic violence is a silent epidemic that cuts through social and economic barriers to affect all families,” says Marlene Bridge, NCA President. “As salon professionals, we are in a unique position to help. We see our clients on a regular basis and because of the level of intimacy we share with them, they trust us.”
If salon owners or stylists suspect that a client or colleague is being abused, they should:
- Do keep whatever she tells you confidential. Her life may be at stake.
- Don’t try to fix the problem or become her counselor.
- Do suggest she contact the National Domestic Violence Hotline at 1-800-799-SAFE.
- Do display the CUT IT OUT poster in the salon’s restroom or dressing room.
To date more than 250,000 CUT IT OUT posters have been distributed. Salon owners and stylists can order the NEW FREE CUT IT OUT posters and safety cards on-line at www.cutitout.org or by calling 800-383-0210.
The National Cosmetology Association (NCA) is the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For more information on NCA, visit
www.ncacares.org.
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