EstheticsAmerica Premiere DaySpa Conference
Imagine two days of education where you can learn the keys to legendary client service and customer loyalty, as well as the best business practices and the latest treatment innovations.
This dream can become a reality by participating in the EstheticsAmerica Premiere DaySpa Conference, August 28-29, 2005 at Premiere/Orlando. The famed Disney Institute and the Ritz Carlton Leadership Center, along with EstheticsAmerica/CIDESCO USA members, and leading experts from top day spas will deliver the finest education and a memorable experience.
Legendary Service Program by The Ritz-Carlton
The Ritz-Carlton hotels and resorts are renown for indulgent luxury, sumptuous surroundings and legendary service. Attendees will learn the secrets behind the legendary service of The Ritz-Carlton hotels, and leave knowing how to use those principles in their own business practices.
By the end of this session, participants will understand how to build customer loyalty; the power of empowering employees; how to select, orient, train and develop employees; how to measure success, and much more! Jeff Hargett, Director of Training and Organizational Effectiveness will lead the Ritz-Carlton Legendary Service Program as the keynote speaker at EstheticsAmerica Premiere DaySpa Conference on Sunday, August 28, 2005.
“Customer Loyalty—Disney Style” by the Disney Institute
The EstheticsAmerica Premiere DaySpa Conference will also offer the opportunity to learn proven Disney success strategies that spa professionals can adapt inside their own organizations. They will also learn various models for effective leadership, and the importance of structuring customer service.
Disney’s Debbie Zmorenski will discuss specific techniques used by Disney to identify and integrate its organizational strengths into delivering on a brand promise. She will also guide participants to “discover the business behind the magic” on Monday, August 29, 2005.
EstheticsAmerica at Premiere Orlando
EstheticsAmerica/CIDESCO USA, founded by NCA to service the growing number of skincare and spa professionals, has partnered with Premiere Orlando and DAYSPA Magazine to bring leading salon and spa professionals the latest business and treatment education. Classes for the two-day conference include:
Sunday, August 28, 2005
- Opening Ceremony, “What Makes a Legend”
- “Creating Legendary Treatment Experiences: Part I, Hi-Touch Combination Treatments” with Lydia Sarfati, Repêchage and Jan Arnold, Creative Nail Design
- “Skin Cancer Prevention and Early Detection Techniques for the Spa Professional” with Dr. Merrick Ross, MD Anderson Center
- “Creating Legendary Treatment Experiences: Part II, Hi-Tech Treatments to Maximize Profits” with David Suzuki, Bio-Therapeutic, Inc.
Monday, August 29, 2005
- “The Business of Skin Care and Spa: Part I—The Right Stuff – Staff Development, Accountability, Compensation and Retention Strategies.” Dr. Mark Lees, Mark Lees Skin Care moderates a panel including Cheryl Tricoci Mario Tricoci /Elizabeth Arden Salons & Spas; Elaine Sterling, Spa Sydell; Thor Hom, Amelia Island Plantation Spa; and Robert James, Robert James Salon.
- “The Business of Skin Care and Spa: Part II—Marketing, Public Relations and Advertising for Maximum Impact and Results.” Carolyn Corporan, Beauty Systems Group moderatse a panel including Asa Faulkner, Spa Sydell; Lydia Sarfati, Repêchage; and Erika Mangrum, Iatria Day Spas & Health Center.
For information on any of this spectacular summertime education, visit www.premiereshows.com or call 1-800-335-7469. For information regarding membership in EstheticsAmerica, please call the New Member Hotline at 1-866-871-0656 or 312-527-6765 or email esthetics@ncacares.org.
EstheticsAmerica was founded by the National Cosmetology Association (NCA) to benefit the growing number of skincare professionals in America. EstheticsAmerica membership is open to licensed estheticians, day spa and spa owners, school owners, educators and students. Members are connected by a common passion for growing careers, promoting wellness, giving back to their communities and raising the professionalism of the salon and spa industry.
EstheticsAmerica is the USA section of CIDESCO, the world’s leading professional association of estheticians and beauty therapists. Founded in 1946, CIDESCO offers standardized training to estheticians, leading to the coveted International CIDESCO Diploma.
Contact:
Kate Gallagher
Vi Nelson & Associates, Inc.
312-944-1262/fax 312-664-8380
kate@vinelson.com
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