EstheticsAmerica Premiere DaySpa Conference - A Big Success

Esthetics, spa and salon pros spent two education-filled days learning keys to legendary client service and customer loyalty, as well as the best business practices and the latest treatment innovations at the EstheticsAmerica Premiere DaySpa Conference, held August 28-29, 2005 at Premiere/Orlando. The famed Disney Institute and the Ritz Carlton Leadership Center, along with EstheticsAmerica/ CIDESCO USA members, and leading experts from top day spas delivered a memorable experience.

Legendary Service Program by The Ritz-Carlton-- The Ritz-Carlton hotels, renowned for indulgent luxury, sumptuous surroundings and legendary service, taught Conference attendees some of the hotel chain’s customer service secrets. Participants learned how to build customer loyalty; the power of empowering employees; how to select, orient, train and develop employees; and how to measure success. Jeff Hargett, Ritz-Carlton Director of Training and Organizational Effectiveness led the program.

“Customer Loyalty—Disney Style” by the Disney Institute — The Conference also offered a class on proven Disney success strategies for spa professionals to adapt in their own businesses. Disney’s Jeff Noel discussed the company’s specific techniques to deliver on a brand promise.

Estheticians took part in additional seminars taught by leaders in the health and beauty fields, including the following: Lydia Sarfati, Repêchage; Jan Arnold, Creative Nail Design; Dr. Merrick Ross, MD Anderson Center; and David Suzuki, Bio-Therapeutic, Inc.

Dr. Mark Lees, Mark Lees Skin Care, moderated a panel of experts, including Cheryl Tricoci Mario Tricoci /Elizabeth Arden Salons & Spas; Elaine Sterling, Spa Sydell; Thor Hom, Amelia Island Plantation Spa; and Robert James, Robert James Salon.

Carolyn Corporan, Beauty Systems Group moderated a panel including Asa Faulkner, Spa Sydell; Lydia Sarfati, Repêchage; and Erika Mangrum, Iatria Day Spas & Health Center.

Membership in EstheticsAmerica is open to licensed estheticians, DaySpa and Spa owners, school owners and students. As an EstheticsAmerica member, you'll have access to all the tools you need to build and maintain your career with integrity - and automatically become a member of CIDESCO, the world's leading international association of beauty therapists

SAVE THE DATE! The next EstheticsAmerica CIDESCO USA National Congress will be held in conjunction with the American Sap Expo, April 30—May 2, 2006 in New York City.

For information regarding membership in EstheticsAmerica, please call the New Member Hotline at 1-866-871-0656 or 312-527-6765 or email esthetics@ncacares.org.

EstheticsAmerica was founded by the National Cosmetology Association (NCA) to benefit the growing number of skincare professionals in America. EstheticsAmerica membership is open to licensed estheticians, day spa and spa owners, school owners, educators and students. Members are connected by a common passion for growing careers, promoting wellness, giving back to their communities and raising the professionalism of the salon and spa industry.