In the ever-changing digital landscape, you should keep customers in the loop about your services. Text messaging is a marketing strategy that can help drive more sales and ultimately grow your business. It’s a way to reach your customers and prospects. You can use it to educate subscribers, improve brand awareness, and increase web traffic. So, how does text message marketing work?
Enable customers to opt-in
SMS marketing always revolves around a shortcode and keyword. People will opt-in to a campaign and receive a message with a keyword. Generally, the keyword is a phrase that people can text to the designated shortcode. You use the keywords to collect feedback with text, host texts to win contests, and gather information with email data collection.
When someone texts in your keyword, he or she is simply confirming that you want to receive future messages.
Customers can also opt-in on the website. With textedly.com, you can capture the names and phone numbers by copying and pasting a small piece of code. If you decide to adjust the phone number field, make sure there’s a box where you can opt-in for messages.
Phone numbers for your marketing efforts
You should decide whether to use a shortcode or a long code. A shortcode consists of 5 or 6 phone numbers. If you want to expand your client base, you can use toll-free numbers.
When someone texts a keyword, they should receive a fully customizable automatic response. And considering you want to make the first impression, be sure to get it right the first time. Even as you welcome new customers, make sure it’s something they have signed up for.
Growing your text messaging subscriber list
Once a few people subscribe to your service, you should focus on growing the list. And the reasoning is straightforward – the more people you have on your database, the more leads you get.
One strategy to grow the subscriber list is advertising your keyword on the website. All people have to do is click on a button. Other strategies include promoting the keyword in your store and social media accounts. You can also offer discounts to those who promote your keywords.
This is a critical aspect of your text messaging service. There are some guidelines to follow for those who opt-in for the service. You should include instructions to opt-out. And never send messages without a clear opt-in.
No matter how loyal your customers are, nobody likes to be overwhelmed with too many texts. You could send messages once a week and around a special event. Remember to respect people’s time.
Whether you want to get feedback from your customers or promote products, textedly.com will help you follow the best practices and get the message across.